Is Your Business on Facebook

Date Posted: 10/23/2013
Author: Adam Luciuk

The way we communicate with each other is changing. A recent poll suggests that 61% of Saskatchewan residents now use Facebook on a regular basis. Another study has shown that the average Facebook user is active between the hours of 9am and 5pm. For businesses, this means that a large portion of your customer base is on Facebook looking for you.

Just a few short years ago, having a Facebook page was something that only the largest nation-wide businesses could do. Today, one thing is clear: your business must be on Facebook to connect with and attract customers.

The way you use Facebook is up to you. It can be anything from a simple "profile" page with a link to your website for more information, to an integral part of your advertising and promotion plan. Facebook is beginning to cater to businesses by introducing features and functionality specific for business users. For example, after you get a certain number of people to "like" your Facebook page, Facebook gives you the option of creating "Offers", which act much like electronic coupons. Offers can be anything you like, for example, 10% off with a $100 purchase, a free donut, or a $20 off a selected item. Facebook allows you to set a time limit and even a limit to the number of people who can claim the offer.

If you think you don't have time for a Facebook page, it may be easier than you think. Facebook allows you to schedule your posts in advance. You can write as many status updates as you want and schedule them throughout the next week or even the next month. In just a few minutes, you can have an entire list of status updates scheduled, keeping your page fresh and exciting without requiring you to take time throughout each and every day to post updates manually.

For businesses without a dedicated website, Facebook can be an easy way to have an online presence without too much expense or expertise. For those with a website, Facebook can attract more visitors to your site.

Of course, there are few pointers to keep in mind when building and updating your Facebook page:

  • Limit your "status" updates to just a few per day at the most
  • Use photos, as status updates and posts with photos generate a lot more interest and traffic
  • Mention other people and businesses with "@" intereaction to increase traffic and credibility with your customers
  • Always check your spelling and grammar

A properly maintained Facebook page is free advertising for your business and a necessity in today's socio-cultural and competitive environment. If your business is not on Facebook today, then it is not in the minds of the many of your potential customers.